Digital Marketplace Connecting Healthcare Tech Companies to Global Customers

Customer Overview

Our client is a Dutch multinational technology company offering products and services across healthcare technology, consumer electronics, lighting, and home appliances. One of their Solution and Service divisions aimed to reinvent healthcare for billions of people globally by building an enterprise healthcare marketplace. The goal was to create a healthcare digital marketplace that connects customers worldwide with healthcare-focused development companies, expanding reach while delivering a seamless, reliable, and engaging digital experience.

Project Overview

The client partnered with TenUp to build a scalable enterprise healthcare marketplace platform connecting buyers with healthcare-focused development companies. The platform needed to support product listings, advanced yet intuitive search, simple navigation, secure payment processing, and mobile accessibility across smartphones and tablets. The engagement focused on creating a reliable enterprise healthcare platform capable of supporting global growth while delivering a seamless B2B marketplace experience. The enterprise healthcare marketplace was to be designed for global healthcare organizations, solution providers, and internal platform users seeking a secure, scalable B2B procurement experience.

Challenges

Building a scalable enterprise healthcare marketplace that could drive healthcare digital transformation by connecting global buyers with healthcare-focused development companies.

• Registering new buyers who are not part of the internal customer platform.
• Enabling login for existing platform users (HSDP, Lumify, ISP, etc.) via a separate SSO mechanism.
• Managing onboarding for new and existing buyers, including team collaboration.
• Verifying buyers to ensure only authorized participants access the platform.
• Providing marketplace access in multiple regional languages.
• Allowing intuitive browsing and sorting of the product catalog to evaluate sellers.
• Supporting demos or trial use of applications at buyer facilities.
• Facilitating various buying options, including flat fee, quantity tiers, volume-based, and usage-based pricing.
• Implementing secure online checkout and payment processing.
• Simplifying the installation and access of applications on the buyer side.
• Handling order management, billing, invoicing, and country-specific taxation.
• Enabling license management within buyer teams.
• Sending timely notifications and reminders for system activity and updates.

Solution

TenUp built a secure, enterprise-grade healthcare marketplace platform to support healthcare digital transformation, delivering a user-friendly B2B solution with streamlined onboarding, regional language support, advanced search, and integrated payment processing.

• Implemented a single sign-on process enabling buyers to access multiple systems or applications with one set of credentials.
• Designed a step-by-step login and onboarding workflow, including the ability to invite team members with limited access.
• Integrated third-party verification to authenticate buyers via email, company address, and payment card before onboarding.
• Enabled automatic detection of buyer regions to deliver a seamless experience in their preferred language.
• Allowed buyers to search for products, compare options, and make purchases remotely through an intuitive B2B healthcare marketplace interface.
• Provided internal teams the ability to request applications from platform administrators as per approval workflows.
• Enabled buyers to try applications on a trial basis before committing to a purchase.
• Facilitated capturing of leads and opportunities in multiple scenarios, including public visitors exploring applications, buyers activating app trials, requesting quotes, upgrading, or subscribing to new applications, with integration to Eloqua and Salesforce.
• Supported a variety of purchasing models, including one-time, volume-based, and usage-based plans.
• Integrated secure payment methods to ensure safe and efficient transactions.
• Allowed buyers to track orders and manage application licenses within their teams.
• Connected the platform with license and invoice management systems (e.g., Gemalto, SAP HANA) to handle billing, invoicing, and regional taxation.
• Implemented real-time notifications and reminders for platform activity.

Benefits

The enterprise marketplace platform delivered as part of the Healthcare Digital Transformation initiative resulted in the following business outcomes:

• Enabled a single sign-on login process to save time and improve efficiency for users accessing multiple systems.
• Delivered a convenient and user-friendly marketplace experience, improving overall customer satisfaction.
• Expanded global reach by supporting multiple languages and connecting buyers with healthcare-focused development companies worldwide.
• Streamlined the buying process, reducing time, cost, and effort for platform users.
• Provided secure payment processing, order tracking, and support for dispute resolution to enhance trust and reliability.

Technology

• SAML
• OpenID Connect
• JWT
• Zuora
• SAP/HANA
• Gemalto
• Salesforce
• Eloqua
• Headless CMS
• Angular
• Java
• Spring framework/stack

Industry

• Healthcare